AI glasses craze is coming: ByteDance's new product is about to be released
2024-08-16 15:57uSMART

Recently, AI glasses concept stocks are on fire. On August 15, several AI glasses concept stocks such as Dr. Glasses (300322.SZ) hit the daily limit. The market's attention and expectations for AI glasses soared instantly. Analysts believe that AR glasses are expected to become an ideal carrier for AI landing.

 

ByteDance enters AI smart glasses

PICO, an XR headset brand under ByteDance, recently announced that it will hold a 2024 new product launch conference at 2 pm on August 20. The theme poster and slogan "Outstanding, Entry" have been announced. The industry generally speculates that PICO's upcoming new product will be the highly anticipated PICO4Ultra MR all-in-one machine. This device is equipped with a powerful Snapdragon XR2Gen2 chip in hardware configuration and integrates MR functions. The design of PICO4Ultra adopts an innovative ringless handle design and is equipped with a wristband-type somatosensory tracker, providing users with a more natural and intuitive way of interaction. These design details not only enhance the user experience, but also reflect PICO's innovative spirit and forward-looking vision in the field of smart glasses.

Analysts believe that AI smart glasses, as an emerging wearable device, are gradually becoming an important solution for the implementation of AI hardware with its high cost-effectiveness and epoch-making high efficiency. With the continuous advancement of technology and the reduction of costs, AI smart glasses are expected to usher in an inflection point in the industry in 2024 and usher in a new era of smart glasses.

According to statistics, nearly 4.4 billion people in the world need to wear myopic or aging glasses. This huge user base provides a broad market space for the development of AI smart glasses. Data shows that the global eyewear market size has reached US$184.09 billion in 2023, close to the size of the smartphone market in 2012. With the iteration and maturity of AI smart glasses technology, it is expected that it will gradually become a daily necessity for people with vision correction needs, and it is also expected to become a new fashion favorite for other people, similar to wearable devices such as smart watches.

In short, the launch of the PICO4Ultra MR all-in-one machine not only represents ByteDance's technical strength in the field of smart glasses, but also indicates that AI smart glasses are becoming an important force in promoting industrial change. With the continuous advancement of technology and the continuous expansion of the market, AI smart glasses are expected to become a bridge connecting the digital world and the real world, bringing users a richer, more convenient and intelligent life experience.

 

Major manufacturers are accelerating the layout of AI glasses

The field of AI glasses has recently become the focus of industry attention, mainly thanks to the second-generation Meta Ray-Ban smart glasses launched by Meta and Ray-Ban. This product added AI functions in April 2024, which greatly promoted the significant growth of its monthly active users. The latest activation volume in July increased by 25.2% month-on-month. Industry insiders predict that the annual shipment volume is expected to exceed 1.5 million pairs, and the product may continue to be in short supply.

Public information shows that technology giants including Apple and Meta are actively laying out the smart glasses market. Meta is expected to release its new AR glasses at the "Connect Conference" in September, which will undoubtedly further accelerate the development and popularization of AI glasses technology.

Apple released its first head-mounted display device, Vision Pro, in June last year. This device is positioned as a "spatial computing" display device. At the end of June this year, the Chinese version of Apple Vision Pro was officially released, which quickly set off a VR craze at home and abroad. In addition, according to foreign media reports, Meta also plans to launch its new AR glasses in September, which indicates that the smart glasses market will usher in a new round of competition and innovation.

At the same time, the Chinese smart glasses market has also ushered in a peak period of new product releases. Huawei recently launched the Huawei Smart Glasses 2 square frame sunglasses, the Xiaomi MIJIA smart audio glasses Yuexiang version was officially released in mid-April, and Rokid also released its new generation of AR Lite spatial computing kit. The launch of these new products not only enriches the market's choices, but also promotes the continuous advancement of smart glasses technology.

 

Will AI glasses become the best carrier for AI landing?

The best advantage of AI smart glasses compared to other AI smart devices is low cost and can bring users unprecedented high-efficiency experience. The design concept of AI smart glasses is to provide users with a more intuitive and convenient way of interaction by integrating advanced artificial intelligence technology. They are not just simple visual aids, but also a powerful assistant for smart life. Whether at work, in study or in daily life, AI smart glasses can greatly improve the efficiency and comfort of users through intelligent functions such as voice recognition, image processing, and real-time translation.

With the continuous maturity of technology and the gradual expansion of the market, AI smart glasses are gradually moving from concept to reality, becoming an important force in promoting the development of smart wearable devices. 2024 is regarded as a key turning point in the field of AI smart glasses. In this year, we are expected to see more innovative products come out and a wider range of application scenarios developed.

 

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