On June 11, Apple officially announced "Apple Intelligence" at the 2024 WWDC Global Developers Conference, which will provide a series of artificial intelligence services for iPhone, Mac and other devices. Apple officially announced its cooperation with OpenAI and will add ChatGPT to Siri in the future. This move shocked the technology industry.

What is "Apple Intelligence"?

The following points made by Apple at the WWDC conference are worth noting:

Officially announced a partnership with OpenAI to integrate each other's ChatGPT.
Siri will be able to call ChatGPT for free and associate it with GPT-4 to make its answers more natural and intelligent.
Apple released updates to iOS 18, iPadOS 18, watchOS 11, TV OS and other systems. The new iOS 18 comprehensively optimizes the control center, photos, privacy control and other aspects.
Apple announced the "Apple Intelligence" suite around AI functions, which can prioritize top push, summarize text, generate pictures, etc. At the same time, AI commands can run across applications (such as mail, maps, calendars, and personal information stored locally).
Released VisionOS 2, the operating system for Vision Pro, which uses robotic learning to create space and 3D images.

Is "Apple intelligence" worth paying for?

At the Worldwide Developers Conference (WWDC), Apple demonstrated such an AI vision: the iPhone can automatically understand your emails, text messages and schedules, so you can directly ask it when to pick up people at the airport and where to go for lunch next, without having to check them one by one. These AI features will be available in its flagship products, including the 15 series iPhone launched last fall, the latest and most powerful iPad and Mac, and other new devices launched later this year.

These features can indeed simplify many trivial matters in our lives, but the question is, are these features enough to make consumers willing to spend at least $800 to buy an Apple phone? Wait for the product to be released.

However, the capital market does not seem to buy "Apple intelligence". Judging from the information of Apple's press conference, the increase in AI functions is not much, which also caused the stock price to fall by about 2% at the end of Apple's keynote speech. As of the close, Apple fell 1.91%, and its market value evaporated by US$58 billion (about RMB 421.3 billion) overnight.

Musk warns about the new version of Siri being able to access Chat GPT

"If Apple integrates OpenAI at the operating system level, Apple devices will be banned from all my companies. (Because) this is an unacceptable security violation... Apple is not smart enough to make its own artificial intelligence, but it can ensure that OpenAI protects the security and privacy of its users, which is obviously ridiculous! Once Apple gives your data to OpenAI, there is no way to know what will happen. They are selling you out."

Follow us

Find us on Twitter, Instagram, YouTube, and TikTok for frequent updates on all things investing.

Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app！

Important Notice and Disclaimer:

We have based this article on our internal research and information available to the public from sources we believe to be reliable. While we have taken all reasonable care in preparing this article, we do not represent the information contained in this article is accurate or complete and we accept no responsibility for errors of fact or for any opinion expressed in this article. Opinions, projections and estimates reflect our assessments as of the article date and are subject to change. We have no obligation to notify you or anyone of any such change. You must make your own independent judgment with respect to any matter contained in this article. Neither we or our respective directors, officers or employees will be responsible for any losses or damages which any person may suffer or incur as a result of relying upon anything stated or omitted from this article.

This document should not be construed in any jurisdiction as constituting an offer, solicitation, recommendation, inducement, endorsement, opinion, or guarantee to purchase, sell, or trade any securities, financial products, or instruments or to engage in any investment or any transaction of any kind, nor is there any intention to solicit or invite the purchase or sale of any securities.

The value of these securities and the income from them may fall or rise. Your investment is subject to investment risk, including loss of income and capital invested. Past performance figures as well as any projection or forecast used in this article is not indicative of its future performance.

This advertisement has not been reviewed by the Monetary Authority of Singapore